Are you a Business Owner?

If you are a business owner, we would like to invite you to join the Hispanic Chamber of E-Commerce. You can add your company to our business directory, post pictures of your business and create an online catalog of your products/ services. It's FREE, click here!

Yellow Pages

Is it worth it to have an ad there?

Over the last week, we have focused our attention to analyze the effectiveness of having an ad at the internet yellow pages. Our research shows that there are mixed opinions about the topic. For some business owners investing marketing dollars in the internet yellow pages have paid them good dividends but for some others it has been worthless, leading them to look for new ways of advertising online.

Vibra Bank

California Home Loans

Your long-term financing needs can be met promptly and professionally by our experienced lending team. At Vibra Bank, our desire is to empower and inspire our customers to reach their...

Multicultural Marketing Summit

October 22-24, 2008

The fifth annual Multicultural Market Intelligence Summit brings together the state-of-the art in geo-demographics, analytics, visualization and best practices across industries. Learn from...

Hispanic Digital and Print Media Conference

October 9, 2008

Participate in a fast-paced conference, which will bring together the people shaping our industry to discuss the latest trends and changes in the marketplace.

Web Design

Virtual Stores

Web sites come in all kinds, shapes and sizes. The final result will depend on the creativity of the web designer and the needs of the customer. There are very talented Web designers in the...

News

SYSCO Diving into Consumer Sales Via Web - August 19, 2008 7:03 a.m.

"Foodservice marketing and distribution giant SYSCO Systems is poised to enter the fray of Web-based grocery retailing in a partnership to create an e-commerce system that includes free delivery to residential households."

more at Progressive Grocer»

Are Business Methods Patentable? - August 19, 2008 6:57 a.m. PST

"The federal courts have embraced various interpretations of patent law as it applies to business methods over the years. With In re Bilski, heard May 8, the court again took up the issue, and its ruling will have a major impact on patent law, writes Greg Reilly of Morrison & Foerster."

more at E-Commerce Times»

Top 50 U.S. Web Rankings Issued for July; Travel, Retail, Entertainment Do Well - August 18, 2008 1:42 p.m. PST

"It appears Google has now secured its top ranking among U.S. web properties, having successfully held off erstwhile leader Yahoo for four months, according to a comScore Media Metrix monthly analysis of U.S. consumer activity at online properties (via MarketingCharts)."

more at Media Buyer Planner»

Social Networks Get Down to Business - August 18, 2008 7:57 a.m. PST

"Do business and socializing mix? Apparently so. As the number of business users of social networks continues to increase, advertising expenditures will rise, too. In the US this year, advertisers will spend $40 million to reach a business audience on online social networks, and that is just the beginning. According to eMarketer projections, that ad spending will reach $210 million in 2012."

more at eMarketer»

Offline ads inspire consumers to go online to research and buy - August 16, 2008 9:21 a.m. PST

 "No matter the venue, offline advertising is driving consumers online, new research shows. More shoppers are responding to TV, radio, print and other offline advertisements by visiting the advertisers’ web sites from computers and mobile phones as opposed to making a call, according to a survey by JupiterResearch."

more at Internet Retailer»

A Web 2.0 Makeover for Online Stores - August 16, 2008 August 16, 2008 9:11 a.m. PST

"As many e-commerce sites celebrate their 10th birthday, web stores are facing the reality that the Internet is changing and current sites need to be refurbished. From left-hand navigation and search to product catalog and product detail, from the cart and check out to the general design and format - most sites are in desperate need of a makeover."

more at Cloud Computing Journal»

8 Ways To Make Money Online - August 16, 2008 9:02 a.m. PST

"There was a time when it seemed like anyone with a wacky idea and a PowerPoint presentation could make millions with an Internet business. (Our favorite example was a start-up called Digiscents and its "ismell" appliance, which delivered odors over the Web.) Well, the dot-com boom went bust quite a while ago, but there are still plenty of legal and viable ways to earn some extra cash online."

more at Information Week»

 
 
 

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