This week WiredLatinos had the pleasure of interviewing busy
entrepreneur and rising Latino online-business star, Tayde Aburto.
Tayde is a small business advocate, Internet marketing consultant,
Latino professional and entrepreneur. He is the Co-Founder and President
of the Hispanic Chamber of E-Commerce (HISCEC), a B2B membership-based
Hispanic Business association focused on providing tools and solutions
to members to increase their presence online.
Dear members of the Hispanic Chamber of E-Commerce: One of our members, Lela Luxe, is competing on the Project Mannequin competition organized by Charlotte Russe. Lela Luxe was one of the 20 selected celebrity fashion bloggers to compete in the Charlotte Russe Mannequin Style-off event last Wednesday. She competed against some of the biggest names in the fashion blogger world--Vogue, NYLON Magazine, POSH Glam, just to name a few. And this is exactly why Lela Luxe needs our help! Lela Luxe is an independent fashion blogger and clearly one of the smaller publications in the competition.
Connecting with prospective customers online is a very meaningful task
to any internet business success. The purpose of the website is more of a
landing for your prospective customers, giving them somewhere to go
once they have determined they would like to purchase your services or
products.
A major element of any type of marketing venture is the management
behind the campaign. Internet marketing is no different and requires a
great deal of management in order to ensure the campaign is performing
optimally. For this reason, web analytics is available as a tool for
tracking performance in internet marketing campaigns.
Whether you know it or not, B2B, or business-to-business, companies can
get great benefits from social media. There are many B2B companies that
are beginning to grasp onto the process of getting more, lower cost
leads with social media marketing. Social media marketing isn’t just for
the B2C, or business-to-consumer, companies; it has the potential to do
great things for the B2B companies, and already is. The only issue is
that the B2B companies must have the appropriate strategies in place
that correlate with their type of business. B2C company tactics just
aren’t going to be as effective for B2B companies, and these companies
must adhere to the principal.
August 13, 2010 - 11:38 pm
