Hispanic Market - Vertical Search Engine

Hispanic Market - Vertical Search Engine

by HISCEC Staff May 9, 2009 - 9:46 pm
“A vertical search, or domain-specific search, part of a larger sub-grouping known as "specialized" search is a relatively new tier in the Internet search, industry consisting of search engines that focus on specific slices of content.Vertical search engines, on the other hand, send their spiders out to a highly refined database, and their indexes contain information about a specific topic. As a result, they are of most value to people interested in a particular area; what’s more, the companies that advertise on these search engines reach a very focused audience. For example, there are search engines for veterinarians, doctors, patients, job seekers, house hunters, recruiters, travelers and corporate purchasers, to name a few.”(Wikipedia)

The Hispanic Chamber of E-Commerce has a search bar where you can perform searches by:

-    Products (handbags, quinceanera dress, books, t-shirts, silver earrings, etc.)

-    Services (web site development, internet marketing, immigration lawyer, etc.)

-    Company (Geico, Mexicana, etc.)

“As the broad-based search engines have gotten broader, so have their search results. This has become increasingly frustrating to users who have turned to search engines to find information on a specialized topic, be it local information, travel sites or specific business channels.”(Wikipedia)

Vertical search sites generally focus on one easily identifiable sector of an industry or market. Examples:

- Hispanic Business Directory – Find  Hispanic products and services plus small business owners promoting their businesses at Hiscec.com.

- Business.com – B-to-b products and services.

- Indeed – Search engine for jobs.

- IT.Com – Enterprise information technology.

- Sidestep.com – Travel industry.

- Findlaw.com – Legal.

- Zoominfo.com – Business information.

- Google Local Search.

- Newspapers Business Listings and more.

Don’t wait any longer! Improve your return on investment by targeting your audience more precisely. If you are a Hispanic business owner or a business targeting the Hispanic market, we invite you to list your business at the Hispanic Business Directory available at the Hispanic Chamber of E-Commerce.

Sincerely,

Tayde Aburto
President & Marketing Director
Hispanic Chamber of E-Commerce

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