Narrowing the Divide
U.S. Hispanics lead the way in breaking through the digital divide.
Access to and aptitude for technology is necessary for full participation in the U.S. business system. Workers must demonstrate some level of computer proficiency for consideration for almost any desirable position. Employers who adopt advanced technological innovation can cut down overhead, improve efficiency and more accurately target audiences. Those well-versed in technology enjoy a significant edge over competition.
Simply put the digital divide
is a metaphorical separation between the haves and the have-nots.
Certain groups are privileged with more access to the tools of the
information age than others. Limited access can manifest in the form
of economic hardship or cultural inclination. The gap reinforces power
imbalances as it restricts crucial skills and knowledge of cutting-edge
business practices needed to succeed. Minority groups tend to be the
most vulnerable to the inequities of the digital divide.
Over the years the gap has
narrowed. Technology is finally penetrating all population segments.
More than 56 percent of U.S. citizens have access to the Internet.
While this by no means marks the dissolution of the digital divide, it
is a definite step in the right direction.
U.S. Hispanics are taking lead
in narrowing the divide. They are young, online, early adopting media
mavens who own more businesses than ever before. These patterns in
recent Latino activity suggest an enhanced presence in U.S. business
and increased technology literacy.
Internet usage among Hispanic
citizens has skyrocketed. In February of 2009 online Hispanics
exceeded a record breaking 20.3 million, representing 11 percent of the
U.S. population. At a growth rate four times the national average,
Hispanic Internet usage will soon cross the divide.
Hispanics use technology in
sophisticated ways. Once community members gain access they tend to be
‘media meshers’ and utilize multiple channels and devices. Latino
technology users are more likely than other groups to text message,
search the web through mobile phone and browse social networking
sites. Savvy technology habits will play a role in advancing Hispanic
business.
Another contributing factor to
the future of Hispanic success is their youth. Younger people are
often early adopters comfortable with technology innovations. With 50
percent of the population segment under the age of 26 years old
tomorrow’s Hispanic business people will be fluent in advanced
technologies.
Evidence for achievement can
be seen in growth of Hispanic-owned businesses. Entrepreneurial trends
indicate Hispanic-owned business will increase 41.8 percent to 4.3
million in the next six years. Total revenues are expected to exceed 4
billion. Hispanic business will increasingly represent a significant
portion of the U.S. economy.
Although conditions have
improved, there is a lot of ground left to cover. Hispanics still lag
behind Caucasians in technology usage. Hispanic-owned businesses are
less likely to have Internet access, a company website or an e-commerce
strategy. Fortunately many organizations exist to aid the advancement
of Hispanic business and the attainment of technological expertise.
Online business association Hispanic Chamber of E-Commerce (HISCEC) helps small businesses to interact with suppliers and customers, helps educate its members and provides access to markets. “To enable technological literacy and professional development of the Hispanic small business community we are hosting a series of events, including the 2-day Hispanic Business & Technology Expo in September”, said HISCEC President Tayde Aburto.
The digital divide creates
obstacles limiting professional achievement for marginalized groups.
Technological literacy will continually be a vital tool for modern
business industries. The Hispanic role in the professional realm will
progress as the community breaks down the barriers of the divide.









Latinos using mobile technology
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