7 Reasons why Video should be added to Your Website

por HISCEC Staff 20 de marzo, 2012 - 7:23 pm
Video marketing is welcomed with a huge applaud. The promise shown in conversion and lead generation is astounding. Every marketer dreams of leveraging their business for maximum potential. Though the practice of video marketing has become wide spread there are some who feel satiated with the written content. ‘Content is King’ is true and no one can disregard this fact. However, a site can be further made to entice by addition of videos.

The Etiquette of Social Media Marketing

por HISCEC Staff 16 de marzo, 2012 - 9:00 am
“Social Media” is a trendy term these days, meaning everyone and their cousin are trying to jump into the bandwagon. The trouble is that most newcomers to the social arena aren’t quite sure of the best ways to promote their brands and services. And while you can learn thorough trial and error, it’s best to at least start with some notions of social media etiquette. Read through this article, and you’ll have a much better chance of getting positive returns from the time and effort you put into social media marketing.

4 Twitter Tools to Boost Your Engagement

por HISCEC Staff 14 de marzo, 2012 - 2:14 pm
If you want to increase your leads and profits in today’s market space, you must maximize your potential on Twitter. Twitter is getting more users everyday and doesn’t plan on stopping anytime soon. Many of your prospects and customers are already on Twitter waiting to be engaged or already in the conversation.

HISCEC Giving Back to our Community - Gear Up Program

por HISCEC Staff 9 de marzo, 2012 - 4:56 pm
The Hispanic Chamber of E-Commerce supports the "Gaining Early Awareness and Readiness for Undergraduate Program" (Gear Up). On Friday March 9th we volunteered 3 hrs. of our time to talk to three different groups of middle school students about the value of education. It was a very rewarding experience for us. We look forward to keep supporting the program in any way we can.

Use of Smart Phones Among Latinos on the Rise

por HISCEC Staff 9 de marzo, 2012 - 4:26 pm
While many use a personal computer to access the internet, when it comes to Latinos, more and more are going mobile. Diana Guevara spoke to Tayde Aburto, CEO of the Hispanic Chamber of E-Commerce about why this might be.