INTERNET MARKETING SERVICES
HISCEC's Internet marketing services can turn
your website into a powerful fine tuned
marketing and sales tool.
Just about anything that any visitor to your website does can be tracked, via a set of tools called 'web analytics.' Web analytics presents a way to measure the traffic to your website and with it find out what visitors are doing during their visits.
The key is to analyze past data to predict and influence what happens in the future. You can use web analytic data to make informed decisions about your website strategy.
If you are one of the businesses that purchase advertising on the Internet, we can help you analyze which campaigns result in the most conversions from clicks to actual sales. It's important that you know how to track the effectiveness of each ad you place.
We have had the opportunity to run dozens of online ad campaigns in the past. Contact us to help you set up an online ad campaign that can deliver results to your business.
The competitor analysis process of HISCEC focuses on analyzing your top competitors' online presence, their products/markets, business direction, strengths, weaknesses and competitive position in the marketplace.
Online swot analysis
Once the competitor analysis is completed, we summarize the information into an analysis of your company's particular situation in each key area of your online presence. The online SWOT approach (Online Strengths, Weaknesses, Opportunities and Threats) enables us to list in simple terms:
Your company's online differential strengths and weaknesses
Where the best opportunities exist
Most effective strategy to outrank your competition
How to increase your marketing ROI
There is a wealth of data available online and different communication channels that allow you to interact with your customers and potential clients. Leverage the power of the Internet to help your business grow.
Search Engine Optimization | Search Engine Marketing
Search engine marketing is one of the most important components of your Internet marketing plan. Billions of search queries are conducted every month on Google, Bing, Yahoo, and other search engines. To improve your search engine rankings you need to optimize your site for these very same search engines. This process is called search engine optimization or SEO.
HISCEC's SEO Team can assist you to focus the content of your site to best match the terms or keywords that your customers are searching for. We can help you to:
Optimize the HTML code of your site
Conduct Keyword Research
Organize your site to make it easy for search engines to determine its content
Those elements are adjusted to ensure that the site is returned more prominently in the natural search results of spider–based search engines such as Google, Bing, Yahoo, and others.
Some of the benefits of Search Engine Optimization (SEO) for your website are:
Low-Cost way to increase targeted traffic
Increase brand exposure and credibility
HISCEC's SEO team fully customizes our search engine optimization offerings to fit your specific needs and integrate with your processes. A proper optimized site will help you drive qualified clients/customers to contact you on a daily basis.
When it comes to the Hispanic online market, most studies indicate that half of the 31 million Hispanics online prefer English while the other half prefers Spanish or are bilingual. SEO campaigns in Spanish offer your business the opportunity to reach the entire spectrum of the U.S. Hispanic community by connecting to the Spanish-preferred and Spanish-reliant audience through a cost-effective Spanish SEO campaign.
Today there are relatively few Internet Marketing campaigns proactively targeting the 14.6 million online Hispanics that prefer Spanish or are bilingual. Spanish preferring and bilingual Hispanics are driving the growth in the U.S. Hispanic online market.
U.S. Online Market: (1.13%)
U.S. Hispanic Online Market: 12.78%
U.S. Hispanic Online Market (English): 10.20%
U.S. Hispanic Online Market (Bilingual): 13.42%
U.S. Hispanic Online Market (Spanish): 19.23%
Businesses who provide high quality Spanish language online experiences will make a favorable impression on this segment and will have a considerable competitive advantage over their closest competitors.
If your Spanish Web site isn't showing up within the first two pages of the search engine results, your prospective Spanish-speaking customers are most likely not finding your site and, even worse, taking their business elsewhere. Contact our SEO Spanish pros to aid you plan a SEO Spanish strategy that will help you increase your online presence and sales.
Are you providing the content that your customers want and need? Is your content remarkable? Is your content helping you to connect with your target audience?
You have heard it before, CONTENT IS KING! We can help you create blog posts or a complete content marketing campaign for your business. The nice thing about great content is that it can be spread virally through social media sites, build high quality links for your site and help you to drive qualified traffic to your site.
Contact us to create a content marketing strategy that can support you to attract, acquire, and engage your target audience with the objective of driving profitable customer action.
Online Video Marketing & Production
Engage with your target audience via a rich and remarkable video marketing strategy. Video marketing makes your message more appealing to your target audience. Uploading such engaging content to video-sharing sites like YouTube provides another channel to drive traffic to your own website, while including video in your blog, microblog or website increases the likelihood that your visitors will stay on your site longer.
In order for your business to benefit from a video marketing strategy, you have to create remarkable content that is educational, entertaining or unusual. Ideas for content creation include: product how-to's, presentations, answers to questions, customer testimonials, personal messages, projects, sketches and excerpts.
By giving a face to your company, video helps personalize your company and develop a direct connection with your target market. Video marketing is effective and needs to be part of your Internet marketing mix. Contact our team to assist you with your video marketing strategy.
Integrated Marketing Strategy - Consulting
If you need guidance on how to successfully integrate your online and traditional marketing activities, our consulting service is perfect for you. Our team's combined experience can help you set a plan to coordinate the mix of traditional and web-based marketing activities that you decide to use to promote your business.
Online and traditional marketing activities need to have a similar look and feel as well as deliver a corresponding message and image. If you need help devising and implementing your Integrated Marketing Strategy to grow your business, please don't hesitate to contact us.
The most popular type of web advertising today is pay-per-click (PPC) advertising. PPC ads are fairly effective and cost-effective, as you only pay when they're clicked.
If you are interested in promoting your website via a pay-per-click campaign on Google, Bing, Yahoo, Facebook, YouTube, etc. our pay-per-click specialists can help you to set up your PPC campaigns and help you to get the best return on investment possible.
Get results, increase sales and engage customers with effective e-mail marketing campaigns.
Contact us to help you create an e-mail marketing campaign that works for your business.
Our mission is to help clients get the most from their e-commerce integration. We use proven methodologies and techniques to analyze your site and then deliver constructive recommendations and action plans that will enable you to use the extensive capabilities of an e-commerce platform to your advantage.
E-Commerce is the process used to distribute, buy, sell or market goods and services, and the transfer of funds online, through electronic communications or networks.
E-commerce for your business can be simple or complicated depending on your needs. Our e-commerce consultants are trained to provide you with the guidance needed to validate your design, as well as development and deployment decisions. It's best to conduct a thorough assessment of your business to be sure of what you want to achieve with e-commerce.
If you need help setting up a feature-rich, professional e-commerce solution that offers merchants complete flexibility and control over the look, content, and functionality of your online store, contact our e-commerce consulting team to help you with your e-commerce integration.
Mobile Commerce and Mobile Marketing
The future of the internet is in the palm of your hands. Mobile phones have become a powerful commerce tool that allows your business to attract new customers.
For a lot of web retailers, mobile is becoming a significant sales channel. Mobile commerce essentially means buying and selling of products/services via handheld devices. Companies like Apple and Google have contributed a lot to the growth and development of mobile commerce by creating vibrant product ecosystems – encompassing devices, content and on-line services.
Some of the benefits of mobile commerce are:
Opportunity to reach new markets and catch the attention of niche customers
Convenience and ease of use
According to eMarketer, almost 100 million U.S. consumers were on the mobile web by the end of 2011. eMarketer forecasts that by 2015 more than three in five mobile users will be using the mobile web. Forrester estimates the mobile e-commerce market will grow to $11B by 2015, and that’s a projection for virtual goods.
Consumers continue to engage in cross-channel shopping and retailers can seize big opportunities by providing mobile commerce solutions. We can help increase your sales by setting up a mobile presence for your business. Don’t wait any longer! Differentiate yourself and win loyalty from your customers with a mobile friendly presence for your business, contact us to get you ahead of your competition.
The Mobile Marketing Association defines Mobile Marketing as a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device network.
A solid mobile marketing strategy hinges on understanding your customers’ preferences and purchase behaviors.
Mobile marketing is particularly important to local businesses, or to those businesses that have a local component. Mobile marketing is a high-impact, cost-effective method of increasing revenue. If you are seeking ways in which you can designate specific targets for campaigns, increase customer response, and carefully track the results of every campaign in order to maximize ROI, Mobile Marketing provides the ability to achieve all of these goals for your business.
As more and more users connect to the Internet via mobile devices, mobile marketing is becoming an increasingly important part of companies’ online marketing mix. Contact our team of mobile marketing consultants to help you with your mobile website, mobile advertising, mobile search, mobile e-mail, mobile applications and mobile social networking.